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PAIMAN music video

Paiman music video

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SUCCESS STORIES
 
Happiness returns to the couple
 
Happiness returns to the couple
Good information leads to good will
Success Stories:Good information leads to good will
Awareness brings empowerment
Success Stories:Awareness brings empowerment
 
 
Media Products
 
As part of the strategies outlined in the CAM Roadmap, PAIMAN will produce a number of media products to reach out to various target audiences with research based specific messages regarding MNH and gender issues. The media products include:
  1. TV Drama Series;
  2. District Level TV Talk Show;
  3. Music Video.
 
TV Drama Series
 

13-episode TV drama series will be produced for national telecast on Pakistan Television focusing on maternal and newborn health issues.

  Click here to download creative strategy brief for more information [PDF 14.4KB]
 

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District Level TV Talk Show
 
10-episode district specific TV talk show has been produced for national telecast on ATV, a Pakistani Television Channel focusing on maternal and newborn health situations.

PAIMAN Talk shows will be aired on ATV starting from Friday March 30, 2007 on weekly basis between 5:30-6:00 p.m. The talks shows will be shown in a series of 10 episodes over a period of three months.
  1.  Making of the Paiman Talk Show – Friday March 30, 07
  2.  Talk Show District Sukkur- Friday April 6, 07
  3.  Talk Show District Dadu- Friday April 13,07
  4.  Talk Show District Jafferabad- Friday April 20, 07
  5.  Talk Show District Lasbella- Friday April 27, 07
  6.  Talk Show District Jehlum- Friday May 4, 07
  7.  Talk Show District D.G.Khan- Friday May 11, 07
  8.  Talk Show District Khanewal- Friday May 18, 07
  9.  Talk Show District Upper Dir- Friday May 25, 07
  10.  Talk Show District Buner- Friday June 1, 07



 

  Click here to download creative strategy brief for more information [PDF 12.4KB]
 
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Music Video
 
PAIMAN music video is part of the Communication Advocacy and Mobilization (CAM) Strategy of PAIMAN and aims to position pregnancy as a very special stage in the life of a woman. It also highlights the important but often neglected fact that the health and wellbeing of mother and child is a joint responsibility of husband and family members. The video is directed by the award winning Pakistani director, Sohail Javed while famous Popstar, Shafqat Amanat Ali Khan has lent his voice to the lyrics specially written for PAIMAN. Click here to download video. [WMV 41.7 MB]


  Click here to download creative strategy brief for more information [PDF 11.1KB]
 

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John Snow, Inc.
JSI Research & Training Institute, Inc.

CA # 391-A-00-05-01037-00 project is funded by the United States Agency for International Development
and implemented by JSI Research & Training Institute, Inc. in conjunction with Aga Khan University, Contech International ,
Greenstar Social Marketing, Johns Hopkins University/CCP, PAVHNA, The Population Council, and Save the Children USA.


Disclaimer:
The information provided on this web site is not official U.S. Government information and does not represent the views or  positions of the U.S. Agency for International Development or the U.S. Government. The contents are the responsibility of JSI Research & Training Institute, Inc. and do not necessarily reflect the views of USAID or the United States Government.
 
 

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